Theme 1
1.Kunthika Macharoensak
Do you think this guideline called 4C is worth taking into account? How
will the companies use it? You said that the 4C was for developing strategies
for monitoring, understanding and responding to social media activities. I would
like to add to this point as well. I was working as a social media manager and
it was my job to develop such strategies for different brands and companies. I
am sure that without knowing your TA and monitoring your company’s performance
you can lose money or fans because the most important part of this management
is not only developing strategies but implement them in a right way, for
example, increase user engagement, build relationships with your TA, posting
relevant content and answer to their questions.
2.Johan
I think that users can create even both profiles (idealized and real). Do
you have any thoughts on how to measure their participation then?
To ekksen: I don't think that FB made lonelier instead we can talk to our
friends every time and discuss different stuff in FB chats and then meet
offline if we talk about projects etc.
It's a good way to organize things but the problem is that we spend too much
time on Facebook. Social networks earn money from us and our attention.
3.Andreas Rehn
Do you personally consider that there are some boundaries on Twitter? In
my point of view, hashtags # help to analyze the ties within the same
metropolitan region. Nowadays this powerful social media tool provides a new
challenge to a news industry because it changed the way how humans get news and
share it. Using hashtags one can always find immediate tweets on some event
happening right now, e.g. protests, actions, live shows and so on. Sometimes I
feel that there no borders at all and we have an open space to communicate and
it doesn’t matter where we live.
4.Nicole DeAndres
Nicole, did they use Facebook Ads or promoted Tweets?
To Media Manager Master (Florian): Compared to other marketing channels
social media is indeed relatively cheaper for producers and it’s possible to
increase sales using it as a part of their promotion campaign.
5.Ekaterina Ksenofontova
Katya, do you have this "fifth estate" in your home country? And
is it actually possible to establish it? You mentioned that ‘there are no
censorship on the Internet, that makes this type of democracy quite real and
exciting’. We did a group project a few weeks ago and found out that one of the
most popular blog platform in Russian-speaking countries LiveJournal is blocked
for some reasons in China, Uzbekistan, Kazakhstan. Therefore, in my opinion, it
depends on the country and government and the censorship exists.
6.Mary Shelukho
Mary, what is the most powerful media nowadays? What is your opinion? I
vote for new media as well! Of course, for us (digital natives) is a place
where we live every day. It’s not just to chat with our friends but also to get
news and communicate with our favorite brands and companies.
Theme 2
1.Nicklas Holmgrens
Hej Nicklas! Do you personally feel that media made an impact on your
behavior in Facebook? Humans always observe how others behave and then create
their own rules and attitudes but I noticed
that media can definitely change our perception and show some events from
different perspective as we considered it before. The more people hear the more
they start to concern about their personal behavior.
2.Bridget
Bridget, I found it interesting as well to know about this "attention
data" and how it can be used in research. Although it's difficult to
measure such data but the theory itself has a right to exist. It is evident
that blogs can contribute to professional and scientific knowledge. Many
scholars cite blogs in their papers and some of them base their research on
them.
3. Bart
Hey Bart! I've noticed a lot of buzz on the web regarding e-society,
e-democracy etc. Do you consider it's going to be our future? Do you personally
think that it's better to vote online, for instance?
You pointed out that online voting “could be more reliable in well
developed countries, where the adoption of new technology in society is very
fast”. Estonians have been doing it since 2005.According to the statistics, only 2 percent of
Estonians took advantage of the system when it first came out, but the number rose
to 25 % by 2011. What’s Estonia’s secret? The thing is that all Estonians are
issued a government ID with a scannable chip and a PIN number that gives them a
unique online identity. They can use this identity to file their taxes or pay
library fines or buy bus passes. It makes Internet voting workable.
4. Katerina
Katerina, hey! How did the authors describe those predictions? I guess, television-Web
synergy models are suitable and effective because in this case you can reach
your TA widely. For instance, first you need to show them an image and then
repeat it several times but in various ways. In my point of view, it make sense
as we all tend to forget something and our brain is overloaded nowadays even
more that it was before.
5. Cheatana
Hey! Did you try to develop your own theory during the seminar? And if
yes, what was the most difficult?
Hej! What is the most common type of theory regarding to the articles of
your colleagues during the seminar? Did you find it hard to define it in your
paper? I think that all theories based on an initial analysis of the data,
literature etc and then we can come up with some ideas.
Theme 3
1.Mikael
Mikael,
would you like to study in the blended environment or just face-to-face?
I learnt from the lecture that researchers are unable to make a profound
analysis without quantitative methods but I agree with the statement that a mixed
research has more benefits.
2.Philip
Philip, after discussing emotional
presence and its influence on online learning do you feel that it had an impact
on your own online learning progress? By the way, In SPSS you can really create
a lot of tables and it takes some days to get used to this programs.
3. Nicklas Holmgrens
Nicklas, was it effective to use
Google Docs Excel-equivalent program for your thesis? Have you tried to apply
other quantitative methods? Btw you mentioned that SPSS was in a leading
position on the market. Do you know the companies which employ it?
4. Chen Wang
Hej! It also gave me a kind of
inspiration to use SPSS later for my master thesis because I can test different
relationships and multiply variables. In your point of view, what is the most
widespread quantitative method?
5. Nicole
I personally tried e-learning on Coursera and Stanford Online platform and
I came to the conclusion that it is good to mix online and offline
environments. It's not enough just to sit in front of your laptop or iPad and
listen to the lectures online but to be involved in the community. Of course,
you can get it online I mean forming FB groups to discuss some stuff related to
your course but its better to meet with people studying the same course
offline.
6. Stenvall
Hej!
Martha talked about randomizing if researcher want to get more accurate
results but also to pay attention on the group of people itself. If we would
like to ask KTH students some questions about education in Stockholm, do you
consider it can be biased? Or it is enough? And we don't have to do the same
with KI and SU students to analyze education environment in the city?
Theme 4
1.Sebastian
Sebastian, it's the first time I've heard about such method as using
probes. I guess during some trainings or workshops people apply this method to
get more information about human behavior and interactions with internal and
external world. In addition, it helps to understand human motivations
sometimes. Did you find any paper with probes as a qualitative method?
2.Beatrice
I was thinking the same about objective/subjective point when you are
doing a research. It depends on human interpretation and not always show
correct data. Beatrice, how did you analyze a chat-flow on a Facebook group
page? Why did you choose this specific chat?
3.Niklas
Niklas, in my point of view, all those mentioned methods are not easy to
implement. Nevertheless, we should try to use them for research and get
different kinds of data. You noted in your reflection post that interviews can
be structured, semi-structured or unstructured. What is the purpose of applying
structured or semi-structured? Do you think it can make a difference?
4.Jonas
Jonas, I agree with you that it's better to combine different methods to
get profound data. You can observe and examine user's comments in content
analysis and behavior at the same time. We definitely should try to develop new
methods and use them for our researches, for example, while writing a thesis.
But sometimes its difficult to find new approaches if we have so many already
existing. By the way, our digital culture could result in additional methods of
evaluation.
5.Katerina
Katerina, in my opinion, observation is what we do every day. It can be on
one's workplace, university or even sitting in front of a laptop and surfing on
the Web and looking for high quality papers or analyze our friend's posts on
Facebook. Therefore, we are collecting data from day to day and use them for
our personal needs. From my point of view, in media field the most common
qualitative method is content analysis.
6. Media Manager Master (Florian)
Florian, you've mentioned that you used interviews in your bachelor
thesis. How did you define interviewers and type of interview (structured,
semi-structured and unstructured)? What was the main difficulty while making
analysis of data?
For me the paper about Act Dress wasn't kind of full because it could be
interesting to look at some data how often people buy such clothes for robots
or how companies attract them, what feeling humans have playing with dressed
robots etc. Probably its not enough to apply only content analysis in this
case.
Theme 5
1.Victor Bleichner
Victor, you noticed that some problems arose while conducting qualitative
methods, especially focus groups, in design research. Probably because they are
so pervasive, focus groups received the most attention in such kind of
research. As a result, they've evolved into a broad range of related
methods, for example, traditional focus groups, mini focus groups, 1-on-1 interviews,
dyads etc. Most marketing managers think that qualitative design research is
unscientific and naive. I guess, the results depends on a moderator as well, who
actually interviewed consumers. Some of them don't want to learn about the
people who would eventually use a product but tend to follow a written
instructions. And you mentioned the participatory design approach in the case
study. I consider it as one of the most fascinating aspect of creating new
products and delegating a power to potential consumers. Therefore, one should
carefully listen to them and watching them when they experience one's products.
2. Sepehr Amoor Pour
You said that it was common in HCI when the usability-testing of some
technology could be regarded as the evaluation. Even the sample size of
these studies may be small, but they can generate a large amount of data. The
focus of usability research is on the details of the user’s interaction
with the product and it’s not just ‘likability’ testing. I think, usability
research helps the designer make the product more compelling and usable. In my
point of view, that’s why it seems to be like an evaluation in some cases.
3. Christian Croona
Christian, I agree with you that people tend to think that they have a
great idea before testing it on real users. It’s definitely cheaper to create a
prototype or so called beta version (in web design) to determine whether a
product can actually satisfy the audience. I found out that many insights come
from metrics such as time-to-task. It requires a prototype near completion so
the user can be seen in action and it’s ideal if the participant isn't interrupted. The point of these timed exercises is that all of the features may
be in place but none of them may be working appropriately for the user in a
timely manner. In my opinion, it’s kind of interesting to do such research
because nowadays users don’t want to lose their time and search for fast and
effective smart devices and systems.
4. Miriam Gauffin
Miriam,
you mentioned that it was too expensive to create a prototype but the
thing is that if you really want to show it to potential investors or test
different features you need it. You can save money making prototype instead launch
your product without analyzing it.
Referring to your article, experts believe that by 2020 voice will be the
interaction channel between humans and computers in 50 % of all Web and mobile
customer service interactions [MIT Tech Review]. I’m interested how we will be affected by
this issue. Probably we’re going to talk to our personal voice assistance
easily soon and we have been already introduced some of them like Siri, YuDian,
Google Glass. I’m pretty sure that
Google Project/Glass prototype was expensive for Google but it’s worth due to a
growing demand in speech recognition programs. And they even showed it for a
public before producing. It’s a good way to test their potential consumers and
indentify their needs.
5.Kunthika Macharoensak
I think, that product/technology evaluations of your company or competitors
are always useful to get an overview of the field. These evaluations can be
loosely based on heuristic methods [Nielsen]. It's well-known fact that in HCI a heuristic evaluation is a
usability-testing technique devised by expert usability consultants. In
such kind of evaluation, the user interface is reviewed by experts and its
compliance to usability heuristics (broadly stated characteristics of a good
user interface, based on prior experience) is assessed, and any violating
aspects are recorded [Wikipedia]. I guess, using such methods is meant to ground
the evaluation through a set of pre-defined metrics.
6.Niklas Fyrvald
Collaborative design seems to be like a "participatory" design
method, which involves consumers in the development of the products and services
they will subsequently buy. But in this case different people were those
"consumers" and tried to make their own input. I would agree with
Jonas that those people should have worked together on it. But the challenge is
to keep people's input fresh and representative.
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